Peran Social Media dalam Toko Online / Online Shop

I will tell you 2 facts before starting: If you just make a blog, the way is very easy But for a successful blog, it's not easy You might be interested in becoming a blogger after visiting a number of big blog sites in Indonesia, then being amazed by them. Or because you hear that blogs can make money. Whichever the reason, this is the right guide for you. I will not only teach you how to create a new account on Blogger / Blogspot and how to install WordPress. If that's all, it's 5 minutes too. I will teach you more importantly ... ... that is how to create a blog that has a high chance of success. After reading this article, you will be able to create a cool, interesting blog that is not inferior to those of the best bloggers in Indonesia . Please take a glass of tea or coffee, we will start immediately. ... before we begin, one more thing: Almost all new bloggers ultimately fail after the first 1-3 months ... only a few can succeed. How come? Because they make blogs carelessly. Because of this: the topic is mixed, the content is not quality, the promotion is unclear. It's all messy. Then because the blog kept quiet, they finally got bored. Blogging: "Failure to plan means planning for failure" CLICK TO TWEET This is not trying to frighten ... ... this really happens often. Blog planning is extraordinarily important, so you don't waste time, money and energy. Therefore, before we go into how to create a blog, we will first discuss the preparation. This guide consists of several chapters starting from preparation, installation, and usage. Please go to the chapter you want to learn from this table of contents: 1. Looking for Blog Topics › 2. Defining Platforms› 3. WordPress Installation › 4. WordPress Basics› Or continue scrolling down if you want to read in sequence. 1. Determine the main topic of the blog You might think this stage is trivial ... just choose a topic. When in fact this stage is the most important in preparation. Let me tell you one fact: Every day there are 2.73 Million new content published blogs from around the world. More than 70% of these blogs only get less than 5,000 visitors per month, or about 150 per day. Isn't it sad? I wonder what is the cause? Here are the roots: The topic of the blog is unclear, messy The topic is not interesting to many people The topics they chose were not mastered / interested so the contents of the blog were also of no quality Look ... Suppose you only had time to read 5 websites per day. Will you open a website that has quality, interesting, and useful content for you ... or a website that only contains original articles? Must be the first. Yes, right? So you MUST be able to create better blog content than other blogs. That is the key. Now, to be able to create good content, then you must choose a topic that interests you / mastered and is considered interesting by many people. If you choose a topic that you don't understand, the consequences are: Making content feels heavy Content that has been created is not quality You will get bored quickly Let's just use logic. If we are not interested and do not know anything about a topic, is it possible we can teach the topic to others and make them interested? Very difficult ... especially for beginners. The key to success in blogging: choose the main topic that interests you and others CLICK TO TWEET Please read this guide to find your blog topic: CHAPTER 1 Determining the Topic Incorrect in choosing a topic will cause your blog difficult to develop. This is often experienced by many beginner bloggers so they have to repeat again from zero. Learn how to choose the topic that is right for you. READ CHAPTER 1 › Which topics can make money? Based on a survey that I did some time ago, most of the readers of this article apparently wanted to get income from blogs . Yes, blogs can indeed be a source of income. But there is one legendary myth that states that only blogs on certain topics can earn money. That's a big mistake. All topics can produce. Provided that the content you create is able to attract the interest of many people. Any topic can be made into a blog for income. Even blogs that have funny contents. Here's a story from personal experience: 7-8 years ago I tried to make a blog on the topic of taxation (taxation), because he said this topic can get a lot of money from advertising. Even though I'm not at all interested in taxes. As a result ... the content that I make is very low quality. Every time you write content, it feels stressful. Finally, the blog is abandoned without getting any visitors at all. So, don't choose topics that don't interest you. IMPORTANT: If you want to be serious about blogging for the long term, don't choose topics that invite legal issues. For example, providing MP3 songs, movie downloads, adult content, and the like. 2. Choose the blog platform that is right for you One of the toughest processes in starting a blog is that we've gone through. Now we get to the easier one. Today's technology is sophisticated. By using a blogging platform, you can write on a blog like writing in Microsoft Word. Here are the 3 most popular choices: Blogspot - hosted - hosted - self-hosted There are still dozens of other blogging platforms, but I will not complicate your choice by discussing the less popular ones. Pay attention to these 2 terms: hosted and self-hosted. What is that? Hosted means your blog is 'hitching a ride' on their website. So you won't have a pure website of your own, and your blog address is like this: my Self-hosted the opposite. You create your own website with a platform called WordPress. The website will be 100% yours, but you have to pay for the domain name and hosting. If we compare it, like a house and an apartment: Perbandingan hosted dan self hosted Hmm ... okay, then choose where? The answers are discussed one at a time in this guide: CHAPTER 2 Choosing a Platform Many beginners are often confused when they want to choose a blog platform, because on the internet according to different people. This guide discusses which one is right for you. READ CHAPTER 2 › In short, if you don't want to move pages, here are the strengths and weaknesses of each platform type: Choose a hosted platform ( or Blogger) if you: Don't want to go out for a fee (though not much) Willing with limited features Willingly with a display that is also limited Be willing to name your website like this: Willing your website to be deleted at any time (if you break the rules) Instead, choose the self-hosted platform ( if you: Have a capital of around Rp. 300 thousand per year (for domains and hosting) Want to have a website that is 100% yours Want to be able to change the look freely Want to be able to add whatever features you need Want to make a blog that looks more credible That's just a glance. To read the full comparison and its myths, click here . Because it is very flexible, self-hosted WordPress is also often used for more functions than just a blog. For example selling online , business websites, communities, and others. I personally always recommend that people who are serious about blogging use self-hosted from, because it will be better in the long run. But if your capital is really 0, no problem. Although it's a bit more troublesome, when your blog is successful you can move from hosted to self-hosted. Many do this, so you can still start from being hosted. How to install self-hosted WordPress will be explained below. 3. Determine the hosting service provider and domain For those of you who have never heard of this term: Domain: name / address of your website. This blog is domains for Hosting: where your blog files are stored. Like a hard drive on a computer. The original understanding is more complex, but don't bother. Both use the rental system. This means you need to pay every month / year when you rent a domain and hosting. There is no choice to pay once for a lifetime. His role is vital for blogs. Of course you do not want your blog to often experience problems such as sudden death, or can not be accessed suddenly. So, choose a trusted domain and hosting provider. Here are some international domain and hosting services that are usually recommended for beginners: Domain: NameCheap International hosting: BlueHost or HostGator Hosting Indonesia: Niagahoster (free domain) If you create an English-language blog, use international hosting. Whereas for Indonesian blogs use Indonesian hosting. 4. Specify the domain name Domain names will always be attached to your blog. Although it can still be replaced, it will be troublesome and if it is wrong it can be fatal. Therefore you should carefully determine the domain name at the beginning. Here are 7 things you should pay attention to: Adjust the topic of the blog Avoid names that are similar to popular websites Easy to write, remember and say As much as possible use .com Avoid dashes / dashes (-) and numbers Don't use other people's brands Also check the availability of the username on social networks Some people might not agree with me at point 4, because there are actually other extensions besides .com that are also good. For example .org, .net, .co, .id, etc. But the reason I chose .com is because it is the most remembered. I have a blog ending in .co, .net, and .org, but in reality there are also many people who make a typo ... they just enter .com. So prior to .com, use the other as a last option. Oh yes, avoid dashes (-) and numbers in the domain because people will consider both of them as spam blogs. EXCEPT if indeed your brand uses one of them. 5. Install a self-hosted blog with the WordPress platform Now we enter the steps to create a blog. In this article I will use NameCheap, HostGator, and WordPress (self-hosted) as examples. You can use hosting services and other domains because it's not much different. Creating a blog that is hosted does not need to be explained again because you only need to follow the guidelines that are directly on the website: Blogspot - ( official guide, B. English ) - ( official guide, B. English ) Immediately, please go to the following guide to learn the process in full: CHAPTER 3 Installing WordPress This process is actually not difficult, but most likely you have never done anything like this before. So please follow this guide to see what the process is like in full. READ CHAPTER 3 › Or follow the guidelines below if you want a faster one. Step 1 - Hire a hosting service If you want to use Niagahoster , see the video guide below: Or, for HostGator, read the guide below: Please go to HostGator then click the yellow "get started now" button, you will be directed to the package options. HostGator Package Options I suggest choosing the cheapest package for beginners. So, choose a Hatchling Plan. Select the duration according to your needs, then click the button to continue. Next you will choose a domain ... If you don't have a domain, you can also register at HostGator. Meanwhile, if you already have a domain, at the very top, enter the domain name you want or select the "I Already Own This Domain" tab. Choose HostGator Domain Continue to the bottom, at number 3 enter your personal data and select a payment method, credit card or PayPal. Then uncheck number 4 for the service you don't want. If you have a coupon, enter it at number 5 . HostGator usually provides a different coupon every month, it helps you look for discount coupons first on Google with the keyword "HostGator coupon code". Often the discount is up to 50%. Check the Terms of Service agreement and click the Checkout Now button to continue payment. Payment Complete After payment is complete, you will be forwarded to the page above. Click the yellow button to enter the Customer Portal. Don't forget to check your email too to see your account details including passwords. Save this email because you will likely need more. Step 1a - Direct the domain to hosting This is only if you do not buy a domain directly at the hosting place! After buying hosting, you will get 2 or more nameservers via email. For example . Write down this nameservers. Login to your domain registrar, in this example I use NameCheap. Then click the domain name that you want to change. Change the nameservers Click Domain Name Server Setup (if you use another domain service, the name can usually be DNS or Nameservers) Enter the name server that you get from hosting Click save Step 2 - Installing WordPress in 77 seconds Please see this video If you buy from HostGator according to the guidelines written above, follow the instructions below: After purchasing hosting from HostGator, you will be sent an email in the form of a link to your CPanel address and username and password. Open in your browser (Change this website name according to the domain you bought) Enter the username and password provided, please change the password to your taste. Or leave it, as long as you can remember. Then you will arrive at this page: Installing WordPress HostGator It seems complicated because of the many buttons and images, but don't worry. Installing WordPress is just 2 clicks away! First, click the button that I gave in the yellow image above ... you will enter this page: Installing WordPress 2 Enter your new blog data, then click Install Now. DONE! After that, you will be given a link to your WordPress installation Dashboard along with the username and password. Congratulations, you have successfully installed WordPress! 6. Understanding WordPress after installation After the installation process above, you might feel confused where to go to publish new content. Here are some instructions for learning WordPress. Please go to this page to learn all the basics of WordPress until you can publish a post and change its appearance: CHAPTER 4 WordPress Basics After installation, of course you want to do something on your new website such as writing articles or changing views. Please follow this guide series to find out the basics of WordPress. READ CHAPTER 4 › (See table of contents on the right side of the page for another chapter) Continue down if you want a faster but not too detailed one: a. Enter the WordPress dashboard Dashboard is a place where an admin manages his WordPress blog. To enter the Dashboard, this is the default address: Enter the username and password that you registered earlier. In this Dashboard you can change blog settings, change appearance, add plugins, moderate comments, and more. b. Change the name of the blog, language other settings To change the name and tagline of the blog, you can go to Settings> General. General Settings Other settings such as permalink and number of posts on the homepage can also be found in Settings. c. Change the WordPress theme New blog owners usually want to immediately change the look of their blogs to suit their tastes. Fortunately, WordPress has thousands of themes ready to use. Its location in Appearance> Themes. Change the theme To add a new theme, click the Add New button above. Then to upload a new theme, click Upload Theme above. d. Add a WordPress plugin Plugins are one of the reasons we choose WordPress. With the help of plugins, you can add features as you want without the need to understand programming. To see the plugins installed, click Plugins> Installed Plugins. Meanwhile, to add a new plugin click Plugins> Add New. If you want to upload the plugin, click Upload Plugin. Add a plugin Some plugins that you should install and activate: Yoast SEO: simplifies SEO matters UpdraftPlus: back up your blog data automatically Akismet: filter spam comments iThemes Security: increase security See 16 of the other best WordPress plugins The rest is as needed. You can directly search and install these plugins from the WordPress dashboard. e. Create a new post Now it's time to create content for your blog. First go to Posts> All Posts from the left sidebar. You will find a post titled "Hello World!", Delete the post because it is just an example. Then click the Add New button above to create a new article. Create a new article Here is the description of the picture above according to the number: Write the title of your article here Button to add images or videos to your post Set formats such as bold, italic, list numbering, read more, and others The place to write the body of your article Put each different topic in one category to be neater When the post is ready to be published, click Publish Done! What is next? Congratulations, you have successfully created a blog with WordPress (or other platforms). At this point you already know how to: Determine the main topic of the blog Determine the right blogging platform Choose a domain hosting service provider Choose a domain name Blog installation Set WordPress to fit your taste Publish new content for blogs But your trip isn't finished yet. Actually, we're just about to start! Next we learn how to make your blog a success. There are a lot of material, but don't worry. If you don't have the time to read them all now, please bookmark this page and come back another time. Here it is all you need to know to create a successful blog: CHAPTER 5 Getting income Creating a blog is not just a hobby. Many bloggers who use their blogs to make money up to hundreds of millions or even billions per month. In this article, there are some tips for those of you who want to earn money from blogs. READ CHAPTER 5 › CHAPTER 6 Writing Articles Although you can always score 100 in Indonesian, you may not be able to make interesting articles for readers on the internet. Not the same. This is a guide to writing articles so that the articles you make don't make the reader sleepy. READ CHAPTER 6 › CHAPTER 7 Content Promotion After creating a blog, visitors will not come magically. You have to attract their attention to want to visit and read your content. In this guide there are 13 techniques for promoting effective content. READ CHAPTER 7 › CHAPTER 8 Increase Visitors This article is a case study taken from the blog that you are reading now, GuideIM. I discussed all the steps I took to increase blog visitors to 419%. No cost and no connection with anyone. READ CHAPTER 8 › CHAPTER 9 Expert Tips A collection of tips for creating a successful blog, directly from the 25 best bloggers in Indonesia I interviewed for you. Learn the secret recipe for their success in creating a blog! READ CHAPTER 9 › That's all you need to learn. Once again, there is no need to rush to read everything because it is quite long. Don't hesitate to bookmark this page so you don't forget. Finally, congratulations! Tell your friends that now you can create a blog: After reading this guide, now I can create my own blog!

Peran Social Media dalam Toko Online / Online Shop

Peran Social Media dalam Toko Online / Online Shop
Social Media kini sudah menjadi bagian hidup dari masyarakat pada zaman sekarang. Setiap waktu pasti ada ratusan bahkan jutaan orang yang membuka dan berbagi kesehariannya melalui Social Media. Social Media seperti Twitter, Facebook, Path, Instagram, dan yang lainnya, berlomba-lomba dalam mengembangkan aplikasinya masing-masing untuk menarik minat para masyarakat untuk menggunakan aplikasinya. Berdasarkan hal ini, Social Media pun menjadi lahan segar para pebisnis untuk menjual dan mempromosikan barang dagangannya.

Trend seperti ini disebut online shop, atau toko online. Melalui online shop, pembeli tidak harus repot-repot memakan banyak waktu untuk pergi ke toko membeli pakaian. Sekarang, yang perlu dilakukan adalah cukup membuka website online shop, memilih barang, dan kemudian membayar via ATM atau transfer. Dan terakhir, pembeli hanya tinggal menunggu barang dikirim ke rumah dalam jangka waktu yang ditentukan.

Sekarang, Social Media menjadi tempat para pebisnis online untuk mengenalkan barang dagangannya kepada para pembeli. Alasannya sederhana saja, karena Social Media merupakan hal yang setiap waktu selalu dikunjungi oleh para masyarakat setiap harinya. Namun, ada baiknya kita untuk mengetahui kelebihan dan kekurangan aplikasi Social Media apa saja yang bisa digunakan.

Masyarakat sekarang pastilah kenal dengan Social Media yang satu ini. Social Media ini terkenal.  Tidak hanya di Indonesia, tapi di seluruh dunia. Dan sebagai bukti, banyak artis luar negeri yang menggunakan akun Social Media ini. Alasannya simpel saja, pengguna akun twitter tidak terlalu terganggu oleh tweet yang membanjiri beranda walaupun mempunyai banyak followers  atau pengikut.

Salah satu kelebihan dari twitter adalah jangakaun penggunanya yang tersebar luas di seluruh dunia. Jika kita menargetkan pasar pembeli dalam lingkup internasional, promosi di twitter adalah langkah yang paling tepat. Karena, hampir semua orang di dunia akrab dengan Social Media ini.

Namun perlu diingat oleh kita bahwa untuk mengelola akun ini semaksimal mungkin, mengingat notification pasti akan terus mengalir di setiap detiknya. Selain itu, rajin-rajinlah memosting dan promosi. Wajib hukumnya jika kita ingin follower kita terus bertambah setiap waktunya. Jangan ragu untuk mencari pelanggan dengan cara menyelipkan kata kunci di pencarian di twitter.

Seperti misalnya, mengetik kata �online shop� di kolom pencarian, maka orang- orang yang pernah menulis tweet dengan kata �online shop � akan muncul. Langkah berikutnya hanya tinggal mention ke pengguna tersebut sambil mempromosikan akun online shop yang dimiliki. Jangan lupa, untuk membuat akun resmi dengan nama toko online shop yang dimiliki, bukan dengan akun pribadi. Untuk menambah rasa percaya pelanggan, boleh dituliskan contact person, atau alamat e-mail, di kolom profil.

Online shop bermula dari penjualan barang melalui website resmi yang sudah banyak dikenal, misalnya Zalora, Berrybenka, Hijabenka, dan lain-lain. Namun seiring perkembangan, online shop juga dapat dimiliki hanya dengan bermodalkan akun Social Media. Kelebihan dari website sendiri adalah, sudah pasti lebih terkenal, karena pada umumnya hanya perusahaan resmi yang dapat membuat website seperti itu.

Kepercayaan para masyarakat pun akan jauh lebih tinggi karena sudah banyak orang yang menggunakan jasa online shop itu. Penjualan barang yang dilakukan pun jauh lebih banyak pastinya. Serta sistem yang dimiliki tentu lebih rapi dan tertata karena memiliki pegawai yang bekerja untuk mengelolanya.

Social Media ini pastinya amatlah terkenal di Indonesia. Pelajar hingga orang tua banyak yang merasa lebih nyaman menggunakan Facebook. Facebook dinilai lebih simpel daripada twitter yang statusnya cepat berganti tiap detiknya. Selain itu, beranda di Facebook jauh lebih luas untuk memposting foto dan status.

Jika di Twitter hanya bisa maksimal menulis 140 huruf, di Facebook status yang dapat ditulis tidak terbatas oleh huruf. Fitur di Facebook juga terdapat album foto yang memungkinkan menyimpan beberapa foto dalam satu folder sehingga memudahkan pembeli untuk melihat barang sesuai dengan jenisnya.

Akan tetapi, lingkup yang dimiliki Facebook sedikit terbatas, dan harus rajin untuk meminta pertemanan dengan pengguna facebook lainnya. Karena itu, disarankan jika membuat fanpage saja, dan selanjutnya tinggal membuat request agar orang lain me-like fanpage tersebut. Hal itu akan jauh lebih efektif daripada membuat akun biasa atau grup.

Instagram menjadi Social Media yang digemari oleh anak muda karena berandanya yang penuh dengan gambar dan foto. Bagi yang merasa bosan melihat status akun Social Media yang dipenuhi oleh tulisan, Instagram menjadi pilihan untuk memanjakan mata. Memosting status di instagram diwajibkan dengan gambar atau video.

Sekedar tips dari saya, ketika memposting gambar yang akan dijual, pastikan membuat banyak hashtag (#) seperti, #winterclothes, #onlineshopping #onlineshop, #ladiesclothes, dan sebagainya. Hashtag ini diperlukan karena dapat berperan sebagai kata kunci jika ada yang ingin mencari barang lewat hashtag tersebut.


BlackBerry Messenger atau biasa disingkat BBM merupakan aplikasi handphone yang dipakai hampir oleh semua orang di Indonesia. Trend BBM menyebar lewat handphone dengan nama Blackberry. Tapi sekarang ini, BBM telah menjadi sebuah aplikasi yang dapat di-install di android. Hal ini semakin menjadikan BBM sebuah target pasar yang cukup menjanjikan.

Tidak seperti akun sosial lainnya, BBM hanya bisa mempunyai satu akun setiap nomor yang dimiliki dengan kode yang terdiri dari huruf dan angka yang disebut pin BBM. Untuk dapat saling berteman, yang perlu dilakukan adalah meng-invite pin BBM dan menunggu hingga di-accept.

Cara yang dapat dilakukan untuk mempromosikan produk adalah, membuat grup khusus untuk online shop yang dimiliki dan mengundang teman-teman di kontak BBM untuk ikut bergabung. Setiap produk baru yang masuk dapat langsung diposting di grup tersebut. Dan jangan lupakan fast respond, alias respon cepat apabila ada yang bertanya di grup tersebut.

Sama seperti BBM, aplikasi ini dapat digunakan untuk mempromosikan online shop yang dimiliki. Setiap nomor hanya bisa memiliki satu akun whatsapp. Whatsapp ini sendiri biasanya digunakan hanya untuk chatting seperti SMS. Berbeda dengan BBM, cara memiliki teman di aplikasi whatsapp adalah, hanya perlu menyimpan nomor teman dalam kontak, maka otomatis akan menjadi teman di whatsapp.

Lalu, yang perlu dilakukan adalah membuat grup serupa dengan BBM dan memasukan teman-teman yang sekiranya berminat dengan online shop untuk menjadi anggota. Whatsapp dapat di-install oleh pengguna android dan BlackBerry. Namun, apa salahnya memperbanyak grup bukan, asalkan semuanya dapat diolah dengan efektif dan menguntungkan.

Jadi, kunci agar online shop memiliki banyak pelanggan dan sukses adalah, kuatnya jaringan yang dimiliki oleh kita. Apabila pelanggan merasa puas dan percaya dengan pelayanan online shop yang kita miliki, maka pelanggan yang lain pasti akan bermunculan lagi. Untuk mendapatkan jaringan, tentu perlu memiliki berbagai akun Social Media guna memperluas jaringan. Asalkan perlu diingat dengan baik untuk mengelola semua akun tersebut dengan rajin dan cermat. Respon yang cepat juga perlu diberikan agar pelanggan merasa puas dan segera memesan produk kita yang lainnya.

Sekian dari saya, mohon maaf apabila ada kesalahan
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