Istilah-Istilah Umum dalam SEO yang Perlu Diketahui

I will tell you 2 facts before starting: If you just make a blog, the way is very easy But for a successful blog, it's not easy You might be interested in becoming a blogger after visiting a number of big blog sites in Indonesia, then being amazed by them. Or because you hear that blogs can make money. Whichever the reason, this is the right guide for you. I will not only teach you how to create a new account on Blogger / Blogspot and how to install WordPress. If that's all, it's 5 minutes too. I will teach you more importantly ... ... that is how to create a blog that has a high chance of success. After reading this article, you will be able to create a cool, interesting blog that is not inferior to those of the best bloggers in Indonesia . Please take a glass of tea or coffee, we will start immediately. ... before we begin, one more thing: Almost all new bloggers ultimately fail after the first 1-3 months ... only a few can succeed. How come? Because they make blogs carelessly. Because of this: the topic is mixed, the content is not quality, the promotion is unclear. It's all messy. Then because the blog kept quiet, they finally got bored. Blogging: "Failure to plan means planning for failure" CLICK TO TWEET This is not trying to frighten ... ... this really happens often. Blog planning is extraordinarily important, so you don't waste time, money and energy. Therefore, before we go into how to create a blog, we will first discuss the preparation. This guide consists of several chapters starting from preparation, installation, and usage. Please go to the chapter you want to learn from this table of contents: 1. Looking for Blog Topics › 2. Defining Platforms› 3. WordPress Installation › 4. WordPress Basics› Or continue scrolling down if you want to read in sequence. 1. Determine the main topic of the blog You might think this stage is trivial ... just choose a topic. When in fact this stage is the most important in preparation. Let me tell you one fact: Every day there are 2.73 Million new content published blogs from around the world. More than 70% of these blogs only get less than 5,000 visitors per month, or about 150 per day. Isn't it sad? I wonder what is the cause? Here are the roots: The topic of the blog is unclear, messy The topic is not interesting to many people The topics they chose were not mastered / interested so the contents of the blog were also of no quality Look ... Suppose you only had time to read 5 websites per day. Will you open a website that has quality, interesting, and useful content for you ... or a website that only contains original articles? Must be the first. Yes, right? So you MUST be able to create better blog content than other blogs. That is the key. Now, to be able to create good content, then you must choose a topic that interests you / mastered and is considered interesting by many people. If you choose a topic that you don't understand, the consequences are: Making content feels heavy Content that has been created is not quality You will get bored quickly Let's just use logic. If we are not interested and do not know anything about a topic, is it possible we can teach the topic to others and make them interested? Very difficult ... especially for beginners. The key to success in blogging: choose the main topic that interests you and others CLICK TO TWEET Please read this guide to find your blog topic: CHAPTER 1 Determining the Topic Incorrect in choosing a topic will cause your blog difficult to develop. This is often experienced by many beginner bloggers so they have to repeat again from zero. Learn how to choose the topic that is right for you. READ CHAPTER 1 › Which topics can make money? Based on a survey that I did some time ago, most of the readers of this article apparently wanted to get income from blogs . Yes, blogs can indeed be a source of income. But there is one legendary myth that states that only blogs on certain topics can earn money. That's a big mistake. All topics can produce. Provided that the content you create is able to attract the interest of many people. Any topic can be made into a blog for income. Even blogs that have funny contents. Here's a story from personal experience: 7-8 years ago I tried to make a blog on the topic of taxation (taxation), because he said this topic can get a lot of money from advertising. Even though I'm not at all interested in taxes. As a result ... the content that I make is very low quality. Every time you write content, it feels stressful. Finally, the blog is abandoned without getting any visitors at all. So, don't choose topics that don't interest you. IMPORTANT: If you want to be serious about blogging for the long term, don't choose topics that invite legal issues. For example, providing MP3 songs, movie downloads, adult content, and the like. 2. Choose the blog platform that is right for you One of the toughest processes in starting a blog is that we've gone through. Now we get to the easier one. Today's technology is sophisticated. By using a blogging platform, you can write on a blog like writing in Microsoft Word. Here are the 3 most popular choices: Blogspot - hosted WordPress.com - hosted WordPress.org - self-hosted There are still dozens of other blogging platforms, but I will not complicate your choice by discussing the less popular ones. Pay attention to these 2 terms: hosted and self-hosted. What is that? Hosted means your blog is 'hitching a ride' on their website. So you won't have a pure website of your own, and your blog address is like this: my blog.blogspot.com Self-hosted the opposite. You create your own website with a platform called WordPress. The website will be 100% yours, but you have to pay for the domain name and hosting. If we compare it, like a house and an apartment: Perbandingan hosted dan self hosted Hmm ... okay, then choose where? The answers are discussed one at a time in this guide: CHAPTER 2 Choosing a Platform Many beginners are often confused when they want to choose a blog platform, because on the internet according to different people. This guide discusses which one is right for you. READ CHAPTER 2 › In short, if you don't want to move pages, here are the strengths and weaknesses of each platform type: Choose a hosted platform (WordPress.com or Blogger) if you: Don't want to go out for a fee (though not much) Willing with limited features Willingly with a display that is also limited Be willing to name your website like this: namawebsite.blogspot.com Willing your website to be deleted at any time (if you break the rules) Instead, choose the self-hosted platform (WordPress.org) if you: Have a capital of around Rp. 300 thousand per year (for domains and hosting) Want to have a website that is 100% yours Want to be able to change the look freely Want to be able to add whatever features you need Want to make a blog that looks more credible That's just a glance. To read the full comparison and its myths, click here . Because it is very flexible, self-hosted WordPress is also often used for more functions than just a blog. For example selling online , business websites, communities, and others. I personally always recommend that people who are serious about blogging use self-hosted from WordPress.org, because it will be better in the long run. But if your capital is really 0, no problem. Although it's a bit more troublesome, when your blog is successful you can move from hosted to self-hosted. Many do this, so you can still start from being hosted. How to install self-hosted WordPress will be explained below. 3. Determine the hosting service provider and domain For those of you who have never heard of this term: Domain: name / address of your website. This blog is domains for GuideIM.com. Hosting: where your blog files are stored. Like a hard drive on a computer. The original understanding is more complex, but don't bother. Both use the rental system. This means you need to pay every month / year when you rent a domain and hosting. There is no choice to pay once for a lifetime. His role is vital for blogs. Of course you do not want your blog to often experience problems such as sudden death, or can not be accessed suddenly. So, choose a trusted domain and hosting provider. Here are some international domain and hosting services that are usually recommended for beginners: Domain: NameCheap International hosting: BlueHost or HostGator Hosting Indonesia: Niagahoster (free domain) If you create an English-language blog, use international hosting. Whereas for Indonesian blogs use Indonesian hosting. 4. Specify the domain name Domain names will always be attached to your blog. Although it can still be replaced, it will be troublesome and if it is wrong it can be fatal. Therefore you should carefully determine the domain name at the beginning. Here are 7 things you should pay attention to: Adjust the topic of the blog Avoid names that are similar to popular websites Easy to write, remember and say As much as possible use .com Avoid dashes / dashes (-) and numbers Don't use other people's brands Also check the availability of the username on social networks Some people might not agree with me at point 4, because there are actually other extensions besides .com that are also good. For example .org, .net, .co, .id, etc. But the reason I chose .com is because it is the most remembered. I have a blog ending in .co, .net, and .org, but in reality there are also many people who make a typo ... they just enter .com. So prior to .com, use the other as a last option. Oh yes, avoid dashes (-) and numbers in the domain because people will consider both of them as spam blogs. EXCEPT if indeed your brand uses one of them. 5. Install a self-hosted blog with the WordPress platform Now we enter the steps to create a blog. In this article I will use NameCheap, HostGator, and WordPress (self-hosted) as examples. You can use hosting services and other domains because it's not much different. Creating a blog that is hosted does not need to be explained again because you only need to follow the guidelines that are directly on the website: Blogspot - ( official guide, B. English ) WordPress.com - ( official guide, B. English ) Immediately, please go to the following guide to learn the process in full: CHAPTER 3 Installing WordPress This process is actually not difficult, but most likely you have never done anything like this before. So please follow this guide to see what the process is like in full. READ CHAPTER 3 › Or follow the guidelines below if you want a faster one. Step 1 - Hire a hosting service If you want to use Niagahoster , see the video guide below: Or, for HostGator, read the guide below: Please go to HostGator then click the yellow "get started now" button, you will be directed to the package options. HostGator Package Options I suggest choosing the cheapest package for beginners. So, choose a Hatchling Plan. Select the duration according to your needs, then click the button to continue. Next you will choose a domain ... If you don't have a domain, you can also register at HostGator. Meanwhile, if you already have a domain, at the very top, enter the domain name you want or select the "I Already Own This Domain" tab. Choose HostGator Domain Continue to the bottom, at number 3 enter your personal data and select a payment method, credit card or PayPal. Then uncheck number 4 for the service you don't want. If you have a coupon, enter it at number 5 . HostGator usually provides a different coupon every month, it helps you look for discount coupons first on Google with the keyword "HostGator coupon code". Often the discount is up to 50%. Check the Terms of Service agreement and click the Checkout Now button to continue payment. Payment Complete After payment is complete, you will be forwarded to the page above. Click the yellow button to enter the Customer Portal. Don't forget to check your email too to see your account details including passwords. Save this email because you will likely need more. Step 1a - Direct the domain to hosting This is only if you do not buy a domain directly at the hosting place! After buying hosting, you will get 2 or more nameservers via email. For example 3323.hostgator.com . Write down this nameservers. Login to your domain registrar, in this example I use NameCheap. Then click the domain name that you want to change. Change the nameservers Click Domain Name Server Setup (if you use another domain service, the name can usually be DNS or Nameservers) Enter the name server that you get from hosting Click save Step 2 - Installing WordPress in 77 seconds Please see this video If you buy from HostGator according to the guidelines written above, follow the instructions below: After purchasing hosting from HostGator, you will be sent an email in the form of a link to your CPanel address and username and password. Open http://namawebsite.com/cpanel in your browser (Change this website name according to the domain you bought) Enter the username and password provided, please change the password to your taste. Or leave it, as long as you can remember. Then you will arrive at this page: Installing WordPress HostGator It seems complicated because of the many buttons and images, but don't worry. Installing WordPress is just 2 clicks away! First, click the button that I gave in the yellow image above ... you will enter this page: Installing WordPress 2 Enter your new blog data, then click Install Now. DONE! After that, you will be given a link to your WordPress installation Dashboard along with the username and password. Congratulations, you have successfully installed WordPress! 6. Understanding WordPress after installation After the installation process above, you might feel confused where to go to publish new content. Here are some instructions for learning WordPress. Please go to this page to learn all the basics of WordPress until you can publish a post and change its appearance: CHAPTER 4 WordPress Basics After installation, of course you want to do something on your new website such as writing articles or changing views. Please follow this guide series to find out the basics of WordPress. READ CHAPTER 4 › (See table of contents on the right side of the page for another chapter) Continue down if you want a faster but not too detailed one: a. Enter the WordPress dashboard Dashboard is a place where an admin manages his WordPress blog. To enter the Dashboard, this is the default address: http://namablog.com/wp-admin/ Enter the username and password that you registered earlier. In this Dashboard you can change blog settings, change appearance, add plugins, moderate comments, and more. b. Change the name of the blog, language other settings To change the name and tagline of the blog, you can go to Settings> General. General Settings Other settings such as permalink and number of posts on the homepage can also be found in Settings. c. Change the WordPress theme New blog owners usually want to immediately change the look of their blogs to suit their tastes. Fortunately, WordPress has thousands of themes ready to use. Its location in Appearance> Themes. Change the theme To add a new theme, click the Add New button above. Then to upload a new theme, click Upload Theme above. d. Add a WordPress plugin Plugins are one of the reasons we choose WordPress. With the help of plugins, you can add features as you want without the need to understand programming. To see the plugins installed, click Plugins> Installed Plugins. Meanwhile, to add a new plugin click Plugins> Add New. If you want to upload the plugin, click Upload Plugin. Add a plugin Some plugins that you should install and activate: Yoast SEO: simplifies SEO matters UpdraftPlus: back up your blog data automatically Akismet: filter spam comments iThemes Security: increase security See 16 of the other best WordPress plugins The rest is as needed. You can directly search and install these plugins from the WordPress dashboard. e. Create a new post Now it's time to create content for your blog. First go to Posts> All Posts from the left sidebar. You will find a post titled "Hello World!", Delete the post because it is just an example. Then click the Add New button above to create a new article. Create a new article Here is the description of the picture above according to the number: Write the title of your article here Button to add images or videos to your post Set formats such as bold, italic, list numbering, read more, and others The place to write the body of your article Put each different topic in one category to be neater When the post is ready to be published, click Publish Done! What is next? Congratulations, you have successfully created a blog with WordPress (or other platforms). At this point you already know how to: Determine the main topic of the blog Determine the right blogging platform Choose a domain hosting service provider Choose a domain name Blog installation Set WordPress to fit your taste Publish new content for blogs But your trip isn't finished yet. Actually, we're just about to start! Next we learn how to make your blog a success. There are a lot of material, but don't worry. If you don't have the time to read them all now, please bookmark this page and come back another time. Here it is all you need to know to create a successful blog: CHAPTER 5 Getting income Creating a blog is not just a hobby. Many bloggers who use their blogs to make money up to hundreds of millions or even billions per month. In this article, there are some tips for those of you who want to earn money from blogs. READ CHAPTER 5 › CHAPTER 6 Writing Articles Although you can always score 100 in Indonesian, you may not be able to make interesting articles for readers on the internet. Not the same. This is a guide to writing articles so that the articles you make don't make the reader sleepy. READ CHAPTER 6 › CHAPTER 7 Content Promotion After creating a blog, visitors will not come magically. You have to attract their attention to want to visit and read your content. In this guide there are 13 techniques for promoting effective content. READ CHAPTER 7 › CHAPTER 8 Increase Visitors This article is a case study taken from the blog that you are reading now, GuideIM. I discussed all the steps I took to increase blog visitors to 419%. No cost and no connection with anyone. READ CHAPTER 8 › CHAPTER 9 Expert Tips A collection of tips for creating a successful blog, directly from the 25 best bloggers in Indonesia I interviewed for you. Learn the secret recipe for their success in creating a blog! READ CHAPTER 9 › That's all you need to learn. Once again, there is no need to rush to read everything because it is quite long. Don't hesitate to bookmark this page so you don't forget. Finally, congratulations! Tell your friends that now you can create a blog: After reading this guide, now I can create my own blog!
Istilah-Istilah Umum dalam SEO yang Perlu Diketahui
Istilah-Istilah Umum dalam SEO yang Perlu Diketahui
Istilah-istilah umum dalam SEO yang perlu diketahui memang ada sangat banyak sekali karena SEO itu memang luas, apalagi jika anda masih baru di dunia blogging dan SEO.

Jika anda memang masih sangat baru maka untuk memahami pembahasan dibawah, sebaiknya anda baca satu persatu setiap bagian agar anda tidak kebingungan nantinya.
Istilah-Istilah Dalam Keyword Research
Keyword Research adalah proses mencari kata kunci yang tepat untuk ditarget yaitu memiliki pencarian yang tinggi dengan persaingan yang serendah mungkin. Keyword Research ini adalah bagian paling awal dari SEO dan bisa sangat mempengaruhi hasil rank blog anda nantinya.

Jika anda memilih keyword yang persaingannya medium keatas tapi blog anda masih relatif baru, maka ini adalah kesalahan yang sangat besar sekali. Hal ini akan mengakibatkan peluang blog anda mempunyai rank yang tinggi di Search Engine hampir tidak ada karena persaingan yang terlalu kuat.
  • Keyword Planner adalah salah satu tool milik google yang membantu kita melakukan keyword research.
  • Kompetitor adalah para pesaing kita dalam mengejar kata kunci yang ditarget.
  • Exact Match Types adalah tipe pencarian keyword yang akan menampilkan kata kunci yang ada pada title tanpa menambahkan keyword lain, hasil ini adalah yang paling relevan dan sering digunakan para blogger untuk riset kata kunci. 
  • Monthly Searches adalah jumlah pencarian perbulan pada suatu keyword.
Istilah Dalam SEO Off Page
  • Dofollow adalah jenis link yang poin nya akan diteruskan oleh Google ke halaman yang dirujuknya.
  • Nofollow adalah kebalikan dari Dofollow, yaitu Google tidak akan meneruskan poin halamannya ke halaman yang dirujuk.
  • Link Building adalah proses untuk membangun backlink yang akan diarahkan ke blog anda
  • Backlink adalah istilah dimana tautan atau link dari blog lain yang mengarah ke blog kita.
  • Footprint adalah catatan kaki yang anda masukkan ke query pencarian google untuk mencari blog-blog yang akan dijadikan tempat menanam backlink.
  • Keyword atau kata kunci adalah kata-kata utama yang ditekankan dalam sebuah halaman.
  • Outbound link adalah link keluar yang ada di sebuah halaman ke halaman yang lain. Dalam mencari backlink, sebaiknya anda menanam backlink di tempat yang minim Outbound link.
  • Social Bookmark adalah situs yang memperbolehkan kita mempublish dan membookmark artikel kita.
  • Blog Comment adalah teknik mencari backlink dengan beromentar pada situs orang lain.
  • One Way Backlink adalah backlink satu arah seperti melakukan backlink dari blog comment.
  • Link Baiting adalah backlink yang kita dapat secara gratis karena ada blogger yang sukarela menaruh link kita di blognya.
Istilah Dalam SEO On Page
  • Title Tag adalah kode yang mengatur tampilan judul halaman di bagian tab browser, biasanya kode ini diletakkan dibawah kode <head> pada template.
  • Crawl adalah proses google untuk merayapi sebuah situs, semakin sering situs tersebut di crawl (dirayapi) oleh Google, maka semakin bagus blog itu di mata google.
  • Meta Description adalah meta yang menampilkan teks kalimat deskripsi pada halaman pencarian google.
  • Relevansi adalah tingkat relevan atau kesamaan sebuah situs yang ditentukan oleh Google sebagai penentu peringkat Search Engine.
  • Permalink adalah url yang ada setelah url homepage, misalnya http://masterseodanweb.blogspot.com/2015/12/istilah-istilah-umum-dalam-seo-yang.html, yang berwarna merah adalah permalink.
  • Authority adalah penentuan ke otoritasan sebuah situs menurut Google. Semakin authority situs tersebut maka semakin bagus pula situs itu menurut Google.
  • Page Authority adalah otoritas sebuah halaman situs.
  • Domain Authority adalah otoritas sebuah domain situs.
  • Heading Tag adalah pemberian tag pada teks untuk memberitahu teks ini yang terpenting, lebih penting, kurang penting, dan sebagainya.
  • Bold adalah mencetak tebal teks kata kunci yang dioptimasi.
  • Alt Tag adalah memberi tag pada gambar untuk memberitahu Google nama sebuah gambar, karena Google sendiri tidak bisa merayapi sebuah gambar.
  • Long Tail Keyword adalah kata kunci panjang yang berfungsi agar kita lebih mudah menjadi rank tinggi di Google karena tingkat persaingan yang lebih sedikit.
Istilah Dalam Blackhat SEO
  • Hidden Text adalah teknik menyembunyikan link yang sebenarnya, biasanya warna nya akan disamakan dengan warna background.
  • Cloacking adalah teknik membuat search engine menampilkan hasil yang tidak sama atau berbeda dengan hasil yang dilihat oleh pembaca atau pengunjung. Teknik ini adalah yang paling berat hukumannya jika diketahui oleh Google, hukumannya yaitu deindex.
  • Penumpukan kata kunci adalah menaruh banyak kata kunci dalam satu halaman agar kata kuncinya dapat dicerna oleh Google search engine.
  • Link spam adalah menanam backlink di sembarang tempat, ini termasuk blackhat karena menurut Google akan mengurangi kenyamanan sebuah halaman website.
Istilah SEO Dalam Algoritma Google
  • Sandbox adalah waktu yang diperlukan sebuah situs untuk mencari kepercayaannya kembali terhadap Google karena sudah kehilangan kepercayaan dan menghilang dari halaman index Google.
  • Honeymoon adalah istilah untuk menggambarkan sebuah website yang bisa langsung berada di halaman satu Google dalam beberapa saat, dan jika tidak dioptimisasi secara benar, posisi nya bisa saja akan berubah.
  • Google Penguin adalah algoritma Google yang dirancang untuk mengatasi dan menyerang web-web spam seperti hidden text, cloacking, penumpukan kata kunci, dan lain-lain.
  • Google Panda adalah algoritma Google yang menyerang web-web dengan kualitas yang buruk seperti artikel jiplakan, artikel tidak bermutu, dan lain-lain.
Baiklah sekian yang bisa saya sampaikan mohon maaf apabila ada kesalahan
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